Top 5 Serums of 2023 According to Beauty Editors

Didi Carlson
October, 2023

Wrinkle Free Skin?  Glowing Complexion?  Deeply Hydrated Skin?

Finding the perfect serum for youthful, glowing, visibly healthy skin these days can be a massive undertaking. With so much marketing hype out there, and tons of brands to choose from, the consumer can feel overwhelmed.

Plus, there are so many so called "Holy Grail" ingredients on the market too, each being touted as the answer to having younger, smoother, glowing skin. Hyaluronic Acid, Niacinamide, Retinol, Bakuchiol, Vitamin C, and more can make the task of finding the right serum enough to drive you crazy.

We recognized this need of our readers, and found some elite all purpose serums that combine several ingredients that can help transform the aging skin you hate into the glowing, youthful, smooth complexion of your dreams. We found some that were good, but one that was frankly a superior choice.

So, without delay, here are the Editors' Top 5 Choices for Best Aging Serum of the year.

#1. TRUE Serums EGF Serum

Beside the fact that this powerhouse of a serum is Organic, we were thrilled by the results it gave. Plain and simple. The peptides it contains like Epidermal Growth Factor and Collaxyl stimulate immediate wrinkle healing at the cellular level. But then, the addition of organic shea butter, chamomile, Aloe Vera and green tea extracts soothe, calm, and exfoliate dead, dull cells.

The outcome is a very fast absorbing serum that has an immediate impact. Wrinkles and lines are visibly improved right away. Then, we noticed a smooth, glowing skin tone that was calm and free of redness or blemishes. We almost forgot what that look was called.... Oh yeah, YOUNGER! And the moisture of our skin after using... just astonishing. This serum is impossible not to love.

As a side note, we adore how this product is never tested on animals. Plus, being an Organic formula gives us an overall warm fuzzy feeling about the product and our wellness.

The super affordable price considering the quality of ingredients is another huge plus. Their "Buy 1 get 1 free offer" and the discount for new customers make it our Top Choice for your wallet too.

If you could only try One serum, this one should be it. The blend of peptides and organic soothing ingredients heals wrinkles, brightens dull skin, and creates a youthful, smooth complexion quickly.

#2. Estee Lauder Advanced Night Repair Serum Synchronized Multi-Recovery Complex:

After personally testing Estee Lauder's Advanced Night Repair Serum, I can confidently say it works wonders overnight to tackle those aging signs. When you apply it, you'll notice how smoothly it glides on, though the formula is a bit on the thin side. Surprisingly, this thinness is a plus for folks with combination or oily skin, as it hydrates without feeling heavy.

What's interesting is the mix of Caffeine and Chamomile in the formula, which may sound unusual but actually works well in protecting your skin from the daily grind. Plus, it packs Glycerin and Squalane, known for their hydration superpowers. One thing to be aware of, though, is that it does contain synthetic dyes like Red 4 and Yellow 5, which might not be everyone's cup of tea.

Now, the downside is the price tag. The smallest 1-ounce bottle will set you back about $80, and the larger 3.9-ounce version goes for roughly $220. While it's not exactly budget-friendly, if you're serious about tackling the signs of aging, the results and quality ingredients make it a product to consider.


Having had the privilege of personally testing Lancome's Advanced Genifique Face Serum, I can attest to the remarkable results that become noticeable in just one week of regular use. This serum is versatile, suitable for both morning and nighttime application, and its lightweight texture allows for quick absorption, making it a convenient choice for those who wish to apply makeup afterward.

One key ingredient in this serum is hyaluronic acid, although it's worth noting that the specific molecular weights aren't disclosed, which can influence how it interacts with your skin. Additionally, it contains Bifidus Prebiotic, which is intended to create a supportive environment for beneficial bacteria. It's important to point out that the formula does list "Undisclosed Fragrance," which leaves room for a variety of undisclosed fragrance ingredients.

However, like many premium skincare options, the Lancome Advanced Genifique Face Serum comes at a premium price. It's available in five sizes: a 0.67-ounce bottle for approximately $60, a 1-ounce bottle for around $88, a 1.7-ounce bottle for about $132, a 2.5-ounce bottle for approximately $175, and a 3.9-ounce bottle priced at roughly $255. While it's an investment, the rapid and visible improvements in your skin may make it worth considering for those committed to their skincare routine.

#4. La Mer The Revitalizing Hydrating Serum:

La Mer is a name that resonates with beauty aficionados, often regarded as the epitome of luxury skincare. However, let's be frank – it comes with a high price tag, making it the most expensive serum on our list. A single 1-ounce bottle can set you back a substantial $255. It's recommended for twice-daily use, which can quickly add up in terms of cost.

This serum boasts La Mer's signature Miracle Broth and Youth Activating Ferment, working in tandem to promote the appearance of healthy, radiant skin and support natural repair processes. While it technically doesn't contain hyaluronic acid, it does include sodium hyaluronate, a close relative with similar hydrating properties and benefits.

The scent of this serum leans towards a delicate floral aroma, somewhat reminiscent of baby powder, which may not appeal to everyone. Setting aside the price, La Mer's The Revitalizing Hydrating Serum is a lavish offering. Its lightweight texture ensures quick absorption, while the hydration it provides results in an instant, noticeable glow.

Get our Favorite Serum for 2023

#5.  The Ordinary Hyaluronic Acid 2% + B5:

In the world of skincare, The Ordinary stands out as a top choice for its effectiveness and affordability. Their Hyaluronic Acid 2% + B5 serum is a true hydration champion, and users consistently report skin that feels noticeably smoother and more supple within just four weeks of use. However, it's worth noting that the serum has a slightly thicker consistency, which can leave a slightly sticky feeling on the skin – not ideal if you plan to apply makeup afterwards.

The Ordinary's commitment to ethical beauty practices is commendable; this serum is both vegan and cruelty-free. What's even more remarkable is its price point. A 30 mL bottle can be yours for a mere $8.90, and a 60 mL bottle is available for approximately $15.70. So, if you're seeking an effective and budget-friendly solution for skin hydration, this serum is undoubtedly worth considering.

Final Verdict

While the skincare market offers a plethora of excellent serums catering to various skin concerns, we were particularly impressed by the transformative results of TRUE Serum’s EGF Serum. This multipurpose serum truly leaves your skin with a radiant, healthy glow. It effectively addresses fine lines, maintains optimal moisture levels, and imparts a firm, nourished feel to your skin.

Regardless of your choice, it's essential to read product labels to avoid any incompatible ingredient combinations. And, as a golden rule, never forget the importance of daily sunscreen application for the long-term health and beauty of your skin.

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